As part of their growth strategy, AWCI (African Women Consolidated Investment) pursue opportunities for women in the various sectors of the South African economy. The vision of this project was to empower black women. Unemployment and the lack of job opportunities for black women in South Africa are major social issues, and women make up a large percentage of the poor, particularly in rural areas. Thus the Mama’s Hub concept was born.
More than just a convenience store, a Mama’s Hub is created for the community and run by familiar faces from the community. They stand out from other spazas or convenience stores by augmenting a typical convenience offering with fresh goods, meat and fish, fruit and vegetables, and cooked meals. Additional future service offerings will further extend the element of care, such as a special delivery services for pensioners.