“The contribution to developing the Salon Finance and Entrepreneurship courses has been valuable to our industry, which everyone finds usable and valid.”
Charmaine Joubert, L’Oreal Professional African Salon Institute Business Unit Manager (2014).
Young entrepreneurs often start their hairdressing business without any business and operational capacity. This resulted in losses for L’Oréal when providing products to entrepreneurs who were not able to fulfil their payment obligations. The solution? Develop simple and basic Salon Finance and Entrepreneurship courses, build financial and operational capacity and, in doing so, create healthier businesses – ones that fulfil their payment obligations. This epitomises Shared Value, as both L’Oréal and these young entrepreneurs benefitted from these training courses.