For most new businesses, access to capital furnishes an important cornerstone of a start-up venture. Women sometimes find it more difficult to secure capital than their male counterparts. African Women Consolidated Investment (AWCI) wanted to create a business that would not only provide financial support to women but also enable them to sustain a profitable business and enrich the community.
African Divas combines salon-quality hairdressing and manicure services with the convenience of mobility – giving stylists and beauticians the tools and support they need to reach their clients, no matter where they are. These women would retain control over their own schedules, but benefit from collective marketing and business structure. African Divas adds value to the Hair and Beauty Industry by providing a convenient, private, flexible and safe service.