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“To change something, build a new model that makes the existing model obsolete.”
R. Buckminster Fuller

Shift Social Development was born from the need to raise awareness about and advocate for the adoption of the Shared Value business model.

It is no longer adequate for businesses to focus on profit margins alone. Creating Shared Value means doing good while doing good business, building social and environmental awareness into the very fundamentals of business strategy.

Through engaging with change-makers at every level of business management, in every field, Shift aims to help businesses embrace Shared Value as a part of their core strategy. In this way, these businesses will not only create a better world, but do better business too.





We partner with clients to co-create business strategies that deliver economic success through solving social problems, which intersect with their business.


We work closely with clients to develop strategy implementation plans that are considerate of the organizations realities. We deploy the plans along with the clients, all the way to measurable success.


We help clients change their operations & company culture, to ensure an organisation wide adoption of their Shared Value strategies.


We offer tailored Shared Value workshops with the aim of giving delegates an in-depth understanding of Shared Value.


We offer market research solutions that help clients to better understand their internal or external environment.

To find out more about the Africa Shared Value Summit, the first of its kind on the African continent, visit www.africasharedvaluesummit.com.






Tiekie Barnard

Tiekie is an activist who believes in the importance of profit with purpose, she is a trainer of young entrepreneurs in operational and financial capacity building, an SMME Business Consultant, a Vega Guest lecturer, a CSI Awards judge, a Global Reporting Initiative (GRI) stakeholder, a CSI and sustainability strategist; a Loeries judge and the founder and CEO of Shift Social Development. Tiekie holds an Honours degree in Brand Leadership from Vega.

She spent 22 years in the advertising industry and in that time she held the position of Group Operating Systems Director at Net#work BBDO as well as having the role of General Manager at Proximity#ttp. In 2008 she took on the position as COO of Kagiso TV & Communications where she focused on changing behaviour through social development projects in marginalised communities. She founded Tiekie Barnard Consultancy in an effort to ensure that more businesses align their strategy with the practice of doing good while doing good business.

CEO & Founder

Cindy’s background in the world of work has shifted from conference and event management to advancing the University of the Witwatersrand brand in International Education, and more recent endeavours as an entrepreneur. This has afforded her the opportunity to become adept at broader strategic thinking, while keeping a handle on the finest detail, a high level of flexibility and creative problem solving in time critical situations. An Honours degree in Brand Leadership from Vega solidified her passion for the power and responsibility of brands to shift society towards a more purpose-driven existence.

Director & Co-Founder

Jozi girl Natalie Elsener is one of the youngest shifters on the team. She is known for her positive outlook, her innovative ideas, and her love for art and exploring new things. The 2010 AAA School of Advertising bursary winner, she graduated with a BA in Visual Communications 2011. She recently obtained her Honours in Brand Leadership from Vega School, specialising in communications.

Natalie loves brands and has worked with some of the world’s most popular brands, such as Coca-Cola, Toyota, Old Mutual, Oreo and Cadbury, to mention a few. Currently, she works for consumer engagement agency MojaNation as a visual communicator, strategist and creative solver. She is a Shift Social Development shareholder, and has dedicated her free time educating the world on profit with purpose. Her motto is “success = initiative + opportunity”. So what are you waiting for?

Director & Co-Founder

Dimakatso holds an honorary doctorate in Theology for community capacity building programmes and social upliftment in addition to a degree in Informatics from UNISA.
She is the one of the Co-Founder’s of Shift Social Development, a CEO of the Women of Value SA, as well as Chairperson of Women in Tourism for the SADC Region.

She chairs the Women in Tourism Steering Committee for the SADC region under the formation of RETOSA (Regional Tourism Organisation in Southern Africa). The committee ensures that Member States are represented and women empowerment programmes are implemented across the Region. She is also a Chairperson for the Gauteng Cooperatives Provincial Working Group under the Gauteng Department of Economic Development, the group ensures the development of cooperatives within Gauteng. She’s Managing Director of Nhlankanipho Consulting, a manufacturing and consulting business. Dimaktso also mentors on the Gauteng Premier’s Office’s Young Woman Development programme.



After graduating from Vega School of Brand Leadership with a BA in Brand Communication and completing her part-time studies in fashion design, Nikki tackled the creative world head on – from wardrobe styling to clothing production to advertising. Dynamic, dedicated and a true professional, Nikki will always go the extra mile to ensure that vision becomes a reality in her role as AE and project manager. From the initial visualization of a task through to conceptualization and execution, no detail will go unattended. She is passionate about discovering local talent, job creation and her city, Jozi.

Director & Co-Founder

Rachel has worked for many years in business operations management. She has been involved in such diverse projects as the launch of the Nissan Diesel CI into Africa, the South Africa Stainless Steel Development Association (SASSDA) and Mondelez South Africa conferences, and the conceptualisation and execution of Raizcorp Entrepreneurial Pitch & Polish national workshops. As the Production and Traffic Officer for marketing agency MojaNation, she has worked on a wide variety of projects including brands like the University of Johannesburg, Cadbury and the Joburg Shopping Festival. Rachel is currently studying towards a BCom Accounting degree through UNISA.

Director & Co-Founder

Julia Makhubela

Julia has been working in the technology arena since 2008. She began her career at a Wireless Application Service Provider (WASP) start-up that specialised in mobile technology, where she worked as a business development manager and mobile strategist. Julia is an experienced project lead and strategist who has launched CRM programmes, developed digital native products and platforms, managed JSE listed companies’ online reputation as well as their digital advertising campaigns.

Director & Co-Founder



The Future of Business Strategy: The Creation of Shared Value

“Shared Value” is the name given to a business strategy that focusses on creating measurable economic value by identifying and addressing social problems that intersect with the business.

Shared Value is not philanthropy; it’s not corporate social responsibility (CSR) or corporate social investment (CSI) either. CSR/CSI initiatives are not intrinsic to the business strategy, which results in them becoming short-term programmes that are not sustainable, because they are not self-funding.

Simply put: Shared Value is how a business makes money; whereas philanthropy, CSR or CSI is a way in which a business spends money. To qualify a business strategy as creating shared value there must be an identifiable economic benefit to the company, as well as a measurable impact to some social issue.

Business acting as business – not charitable donor – becomes a powerful force capable of addressing the […]


Video Credit – OECD Organisation for Economic Co-operation and Development (OECD)

Video Credit – The United Nations




Whether you want to find out more about Shared Value, how your business can benefit from implementing it, or if you just want to pop in for a cup of good coffee and a chat – get in touch!

087 820 3847

Shift, Block A, The Offices of Hyde Park, Strouthos Rd Johannesburg