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About Us.

Shift Social Development (formerly TB Consult) is a Shared Value advocacy, training, purposeful branding, and consultation firm with a passion for assisting businesses in finding the Shared Value strategy that works for them – to help you do good while doing good business.

Shared Value is about creating economic value in a way that also creates value for society by addressing its needs and challenges.

We understand that companies need to make a profit, but we also believe that they have a responsibility towards the communities in which they operate, the environment and society at large. Businesses have a collective responsibility to create Shared Value wherever they can – and, in truth, this is where the biggest growth opportunities lie.

Shift was born out of the need to assist business to transform strategy and accelerate change to address inequalities in society through motivating business alignment with the 2030 UN Sustainable Development Goals.


Our Offerings.


We are the owners and organisers of the annual Africa Shared Value Summit (to find out more, visit www.africasharedvaluesummit.com). Shift also provides public and closed on-demand Shared Value workshops, which aim to give delegates an in-depth understanding of Shared Value. Informed by the latest thinking from experts, including relevant case studies, these workshops are tailored to the industry and the specific needs of the business. The Shift team are also available to speak at conferences and events.


We partner with clients to co-create business strategies that deliver economic value in ways that also produce value for society by addressing a societal need or challenge that is aligned to their business purpose. Working with a business, we assist in identifying a central purpose, aligned to the UN Sustainable Development Goals. We then analyse its operations, products and resources in order to identify opportunities, craft a strategy that shifts operation to its pursuit and establish proof points for value creation.


We work closely with clients to create, launch, and monitor their Shared Value strategy implementation plans, including a purpose-driven brand strategy, that take into account the organisation’s operating realities. This includes ongoing analysis of results, consulting on challenges as they arise, and training employees to ensure a top-down commitment to the business’s Shared Value purpose, making it integral to the overall company strategy. We work alongside client in this implementation all the way to measurable success.


We work with organizations to redirect the use of resources and business processes to ensure an organization-wide adoption of Shared Value strategies. Through working with teams, individuals and departments, we advise on redirecting the use of resources, business products, budget allocations, and/or other operations to reshape the organisation through organisation-wide adoption of a Shared Value mindset. To this end, we assist with the cultivation of a purpose-driven culture that extends from the C-Suite to every department and branch.


We help create brands that reflect the purpose of a business through authentic, people-centred marketing strategies and creative executions for long-term consumer engagement, loyalty, and goodwill. This will ensure that your brand ‘talks the talk’ in a meaningful way, through the most effective channels.





Our Team.

Our team of diverse, motivated Shared Value advocates is driven by a passion for profit with purpose. Shift is a women-owned organisation with majority-black shareholding (B-BBEE Level 2). Building a team of empowered, capable women was part of the Shift strategy from the beginning. According to EY’s 2016 report, Scaling Up (a part of the Groundbreakers series), “[w]omen-owned enterprises grow faster than those owned by men and faster than businesses overall”, and can be the “tipping point” for a global economic comeback.

The seven shareholders have more than 100 years of experience, collectively, in advertising, CSI, CSR, marketing, project management, social development, SMME development, digital strategy and events.

Founder & CEO

Co-Founder & Director

Director & Co-Founder

Co-Founder & Director

Co-Founder & Director


Women of Value SA (WOVSA) is  an NPO that empowers women and youth across South Africa. It was founded in 2011 by the Chairperson of Southern Africa Women in Tourism (SAWIT), Dr Dimakatso Malwela. WOVSA  aims to bridge the gap between the community, government and the private sector on socio-economic issues.  Its programmes, which focus on enterprise development and social upliftment (through the WOVSA Foundation), include the WOVSA Academy and the Business Forum.


African Women Coordinated Investments (AWCI) aims to create wealth for its investors by identifying growth opportunities in women-owned businesses as well as actively participating in these businesses to accelerate growth. Dedicated to the economic empowerment of South African women from previously disadvantaged backgrounds, AWCI is represented across all nine provinces. AWCI invests actively in various industry sectors and seeks opportunities that will contribute to the economic empowerment of women.




Inaugural Africa Shared Value Summit shifts perceptions on business as usual

The first of its kind on the continent, the Africa Shared Value Summit 2017 took place 25-26 May at the Sandton Convention Centre. The Summit brought together business leaders from across the spectrum, from agriculture to fast-moving consumer goods (FMCG) to engage with and advocate for the strategic implementation of the Shared Value business model.

The Summit highlighted the importance of not only embracing Shared Value as a concept but also taking action to implement it as a business strategy. Tiekie Barnard, CEO of Shift Social Development, the team of women behind the Summit, reminded delegates that the Summit is not intended to be a passive conference: it is a call to action, galvanising its delegates to find their business’s purpose and begin to create Shared Value.

Sazini Mojapelo, Head of Corporate Citizenship at Absa (Barclays Africa), opened the […]


Video Credit – OECD Organisation for Economic Co-operation and Development (OECD)

Video Credit – The United Nations


Tiekie Barnard, CEO of Shift Social Development, giving an overview of the Summit.

Source: Social TV

Lizeka Dlepu, Head of Sustainability for Enel Group in South Africa, talking about about their involvement in the Summit.

Source: Social TV

Sanda Ojiambo, Head of Corporate Responsibility, Safaricom in Kenya, talking about through their initiatives in Kenya.

Source: Social TV

Dr Sara Saeed Khurram, Founder of Sehat Kahani talking about their health initiatives in Pakistan.

Source: Social TV




Get in touch with us to find out more about Shared Value and how your business can benefit from implementing it.

087 820 3847

Shift, Block A, The Offices of Hyde Park, Strouthos Rd Johannesburg